Case studies are an excellent way of demonstrating practical successes and getting potential customers excited about the product and solution. This applies not only to the text, but also to the video format: moving images, recorded on site at the reference customer’s premises, provide an ideal demonstration of application scenarios and convince even initial skeptics. Because they can clearly see that your approach works.
A new product, a new solution, a new service: the market needs to know about it. Traditional PR, such as press releases and specialist articles, are essential to give the topic breadth and to occupy markets. But why not let moving images do the talking? When done well, even short video formats are highly informative. They bring the offer to life and make understandable what words can sometimes only describe with difficulty. For complex applications, for example, explanatory videos can replace some webinars. And this is just one of many possible examples.
What does your company stand for? Hardly any other format answers this question as well as an image video. It often has a decisive influence on the perception of your company and is one of the most effective means of conveying your services and values. And not just rationally, but also emotionally. If an image video is still just a vague idea in a drawer or an existing video is no longer up to date, this should change as soon as possible.
Without a job advertisement it’s not possible. But in the battle for the best minds, this is often no longer enough. A creative recruiting video is a first-class addition to convey a vivid picture of the company, its people and the tasks. Those who score points here with a modern video and come across as likeable will snatch the best candidates away from the competition.
No video format is as authentic as the livestream. In contrast to closed formats, nothing can be edited here. But this is precisely where the appeal lies: your company shows its human side and thus arouses sympathy. The format also offers customers and employees the unique opportunity to take part in conversations and events from any location. In the livestream video chat, viewers can even communicate in real time and ask questions or make suggestions – real added value for all sides.
Corporate events, workshops or trade fair appearances – the video format is perfect for capturing such events. Capture impressions and emotions and provide a lasting reminder of your achievements and successes.
Companies are made up of people, they are shaped and supported by personalities. This makes it all the more important to bring these people to the public and thus give the company a face. Professional video interviews are an important step in this direction. They are the ideal platform to introduce key people with their ideas, strategies and visions and to enliven sober facts with the people behind them.
No matter how complex your services, products and content are: An explanatory video presents the essential connections and gets your message across in a concise and targeted manner. This is not always necessarily for commercial purposes – designed as a tutorial, for example, a video can also convey knowledge to interested parties, employees, applicants and partners. This underlines your expert status, creates trust and helps you to achieve your communication goals quickly and effectively.
Talk rounds are an ideal opportunity to discuss highly topical issues with qualified discussion partners. But why stay within a limited time and space frame? Film your expert panel and show your customers, employees and partners which topics are close to your heart and what your company stands for – this positioning is now more important than ever for your corporate image. And so that you can concentrate fully on the discussion and content, we take care of the rest – from reserving the event location and managing the invitations to the complete filming, including possible live transmission.
Drone technology enables video formats with spectacular shots that give every video that little bit extra. Changing the viewer’s perspective creates a unique visual language – which also increases the recognition value of the videos. Aerial shots are particularly suitable for impressively showcasing company buildings, events or trade fair appearances.
Documentaries in a wide variety of formats are among the most popular TV and streaming offerings of all. Their hallmark: facts are explained competently and illuminated by different people with different points of view. Neutrality and balance are the top priority. If the narrative is also exciting and animations make it easier to understand, documentaries are an ideal platform to be perceived as a credible and highly qualified discussion partner with a well-founded, independent position in a serious discourse.
riba:businesstalk GmbH
Klostergut Besselich
56182 Urbar/Koblenz
Phone +49[0]261-96 37 57 0
video@riba.eu
