WHY VIDEO ?

USING VIDEO TO BENEFIT FROM THE CHANGE IN MEDIA CONSUMPTION.

Videos are one of the most powerful communication tools – and they are becoming increasingly important. This is all the more true since personal appearances have become increasingly difficult due to the coronavirus crisis. The loss of trade fairs, training courses, public days and congresses can be effectively compensated for by videos. Livestreams and closed formats are driving external and internal communication forward. Anyone who uses video is visible and stays that way.

The use of video formats also accommodates the change in media consumption. As of today, the video platform YouTube is already the second largest search engine in the world – and it is not just digital natives who are to thank for this. Anyone looking for information on products, applications, people or companies is increasingly looking for videos first – and they should find them. In other words, anyone who is not here is non-existent for many.

The success of videos is no coincidence: they combine information directly with emotion like no other format. Moving images generate a high level of attention. Well made, they inspire and engage their viewers. They help to build trust, convince skeptics and convert prospects into customers. They increase traffic and dwell time on websites, support SEO optimization and can be easily distributed via all digital channels.

This makes communication highly efficient – whether it is about strategies and visions, products and solutions or the recruitment of specialists. Budget spent on videos is money well spent. And the best thing is: the possibilities for implementation are almost unlimited.

SUCCESS WITH
MOVING IMAGES!