When designing videos, we pack our decades of industry experience into a highly topical media format. In this way, we support IT manufacturers and distributors who are looking for a modern and forward-looking communication concept. The rbt: management team has been active in the IT sector for over thirty years. Initially for almost 20 years in the operative business of distribution (Compu-Shack / Ingram Micro), then for around 15 years with the agency riba:businesstalk. We know and understand the target markets of our IT customers and use this knowledge to develop accurate video marketing concepts, high-quality content and successful cross-media campaigns.

IT manufacturers often gain quick access to even difficult markets (such as SMEs). IT distributors achieve advantages in terms of winning manufacturer budgets. Pull effects are achieved in the direction of IT decision-makers and push and dialog effects in the direction of IT specialist retailers or IT system houses.

Videos bring a breath of fresh air to established IT marketing strategies: they achieve a high reach, increase the conversion rate and thus protect the marketing investment.

Product and solution, successful application: Everything that characterizes the manufacturing industry can be excellently depicted in video. Product videos showcase innovations in the best possible way, while solution videos explain the structure and function of complex systems. Finally, user videos show the sequence and success of the supported processes. What initially seemed abstract becomes concretely visible and often immediately understandable – and proof of functionality is provided at the same time. This makes it much easier to convince potential customers.

But solutions and applications are not everything: in our society, whose development is increasingly driven by digitalization, there is a growing need for clarification and interpretation of the world.

Video marketing does not only play a role for large corporations and larger SMEs. Moving images are also an effective way for smaller SMEs and entrepreneurs to stand out from the competition and increase awareness of their own company. If the right video format is chosen, SMEs benefit from moving images in a variety of ways: even a short corporate video can successfully set you apart from the competition and arouse sympathy. An authentic recruiting video creates advantages in the battle for sought-after specialists. And regularly posting short videos on social media accounts enhances the company and its services and often significantly increases awareness.