{"id":3068,"date":"2020-03-25T14:41:42","date_gmt":"2020-03-25T13:41:42","guid":{"rendered":"https:\/\/www.rbt-tv.de\/videomarketing\/"},"modified":"2025-05-20T12:42:23","modified_gmt":"2025-05-20T10:42:23","slug":"video-marketing","status":"publish","type":"page","link":"https:\/\/www.rbt-tv.de\/en\/video-marketing\/","title":{"rendered":"Video marketing"},"content":{"rendered":"<div id='mobile'  class='avia-section av-k862ravv-c897fa2facc96e6b82039689bdebae13 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  av-desktop-hide avia-bg-style-fixed av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'   data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3068'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k862ravv-d9d91c0522a408ba092dbb3fa5cbe184\">\n.avia-section.av-k862ravv-d9d91c0522a408ba092dbb3fa5cbe184{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.rbt-tv.de\/wp-content\/uploads\/2025\/01\/dreh.png);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='desktop'  class='avia-section av-k862ravv-d9d91c0522a408ba092dbb3fa5cbe184 alternate_color avia-section-huge avia-no-border-styling  avia-builder-el-1  el_after_av_section  avia-builder-el-last  av-medium-hide av-small-hide av-mini-hide avia-full-contain avia-bg-style-fixed av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='contain' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3068'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-qzmwj-91e67391cece54f62380f653c833c96d sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qzmwj-91e67391cece54f62380f653c833c96d\">\n.flex_column.av-qzmwj-91e67391cece54f62380f653c833c96d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-qzmwj-91e67391cece54f62380f653c833c96d av_one_fifth  avia-builder-el-2  el_before_av_four_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nnxhn-0a44199b2ac6ea6d7c1c7c558513ebb7\">\n.flex_column.av-nnxhn-0a44199b2ac6ea6d7c1c7c558513ebb7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nnxhn-0a44199b2ac6ea6d7c1c7c558513ebb7 av_four_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aileu-e4c0af6462093d50388230c21594cb2f\">\n#top .av-special-heading.av-aileu-e4c0af6462093d50388230c21594cb2f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-aileu-e4c0af6462093d50388230c21594cb2f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-aileu-e4c0af6462093d50388230c21594cb2f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-aileu-e4c0af6462093d50388230c21594cb2f av-special-heading-h2 blockquote modern-quote  avia-builder-el-4  avia-builder-el-no-sibling  av-linked-heading'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >VIDEO MARKETING<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-zqti-2bb904b1cc04549eb9b174644ba9ebd9 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zqti-2bb904b1cc04549eb9b174644ba9ebd9\">\n.flex_column.av-zqti-2bb904b1cc04549eb9b174644ba9ebd9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-zqti-2bb904b1cc04549eb9b174644ba9ebd9 av_one_fifth  avia-builder-el-5  el_after_av_four_fifth  el_before_av_two_fifth  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6qc9v-497197f369ebfaadc2b7cfdafce44931\">\n.flex_column.av-6qc9v-497197f369ebfaadc2b7cfdafce44931{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6qc9v-497197f369ebfaadc2b7cfdafce44931 av_two_fifth  avia-builder-el-6  el_after_av_one_fifth  el_before_av_two_fifth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><section  class='av_textblock_section av-l09s8ar6-a7f22b1153666525bcb9743d66630889 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Video marketing means understanding the language of your target group precisely. That&#8217;s why a precise market address is the be-all and end-all for video content. Even the most creative video is useless if it fails to meet the expectations of the target group. As an agency specializing in high-tech, we know exactly what is important here. We are familiar with a wide range of technology markets &#8211; and we know the tone that is required in these markets. We also use this knowledge successfully for our clients in the field of video marketing.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hjrkb-cc73822d928f1a4780fe10e2cc60b006\">\n.flex_column.av-hjrkb-cc73822d928f1a4780fe10e2cc60b006{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-hjrkb-cc73822d928f1a4780fe10e2cc60b006 av_two_fifth  avia-builder-el-8  el_after_av_two_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k87corf5-52f16bcdb190446baca45a2402e83b29\">\n#top .av-rotator-container.av-k87corf5-52f16bcdb190446baca45a2402e83b29{\ntext-align:left;\n}\n#top #wrap_all .av-rotator-container.av-k87corf5-52f16bcdb190446baca45a2402e83b29 .av-rotator-container-inner{\nfont-size:30px;\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-k87corf5-52f16bcdb190446baca45a2402e83b29\">\n#top .av-rotator-container .av-rotator-text-single.av-k7m86-b74f07f64026642f24451666e13bae9f{\ncolor:#eb641a;\n}\n#top .av-rotator-container .av-rotator-text-single.av-g7wm6-7e78883b4b8e898db63fee53a4807135{\ncolor:#eb641a;\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-k87corf5-52f16bcdb190446baca45a2402e83b29  avia-builder-el-9  avia-builder-el-no-sibling  av-typewriter' data-interval='5' data-animation='typewriter'><h2 class='av-rotator-container-inner'>MEETING THE TOPICS AND TONE<span class='av-rotator-text av-rotator-multiline-off'>\n<span class='av-rotator-text-single av-k7m86-b74f07f64026642f24451666e13bae9f av-rotator-text-single-1' >OF THE TARGET GROUP.<\/span>\n<span class='av-rotator-text-single av-g7wm6-7e78883b4b8e898db63fee53a4807135 av-rotator-text-single-2' >OF THE TARGET GROUP.<\/span>\n<\/span><\/h2><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8r7ry-e01e9855793d1e5a9f5265cc088f16ea\">\n#top .hr.hr-invisible.av-8r7ry-e01e9855793d1e5a9f5265cc088f16ea{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-8r7ry-e01e9855793d1e5a9f5265cc088f16ea hr-invisible  avia-builder-el-10  el_after_av_two_fifth  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6qc9v-164525f62bf207d4847c68a7a85a8fed\">\n.flex_column.av-6qc9v-164525f62bf207d4847c68a7a85a8fed{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6qc9v-164525f62bf207d4847c68a7a85a8fed av_one_fifth  avia-builder-el-11  el_after_av_hr  el_before_av_four_fifth  verticaltxt first av-break-at-tablet flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6qc9v-44bbe18132988e27c8450fb218c6d10c\">\n.flex_column.av-6qc9v-44bbe18132988e27c8450fb218c6d10c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6qc9v-44bbe18132988e27c8450fb218c6d10c av_four_fifth  avia-builder-el-12  el_after_av_one_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k42lnump-d446238a74ae1e6932ab9b346025dd7e\">\n.avia-progress-bar-container.av-k42lnump-d446238a74ae1e6932ab9b346025dd7e .progress{\nheight:5px;\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-k42lnump-d446238a74ae1e6932ab9b346025dd7e\">\n#top .avia-progress-bar-container .avia-progress-bar.av-1uzti-e751e6476d1e544596fb46b9b4c5e47e .bar{\nwidth:100%;\n}\n<\/style>\n<div  class='avia-progress-bar-container av-k42lnump-d446238a74ae1e6932ab9b346025dd7e av-flat-bar av-animated-bar av-small-bar avia_animate_when_almost_visible  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first '><div class='avia-progress-bar av-1uzti-e751e6476d1e544596fb46b9b4c5e47e icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>IT industry (manufacturers and distributors)<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k862vxgc-844658e3d410b05b5550d2a95c945d0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>When designing videos, we pack our decades of industry experience into a highly topical media format. In this way, we support IT manufacturers and distributors who are looking for a modern and forward-looking communication concept. The rbt: management team has been active in the IT sector for over thirty years. Initially for almost 20 years in the operative business of distribution (Compu-Shack \/ Ingram Micro), then for around 15 years with the agency riba:businesstalk. We know and understand the target markets of our IT customers and use this knowledge to develop accurate video marketing concepts, high-quality content and successful cross-media campaigns.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-k862vxgc-844658e3d410b05b5550d2a95c945d0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>IT manufacturers often gain quick access to even difficult markets (such as SMEs). IT distributors achieve advantages in terms of winning manufacturer budgets. Pull effects are achieved in the direction of IT decision-makers and push and dialog effects in the direction of IT specialist retailers or IT system houses.<\/p>\n<p>Videos bring a breath of fresh air to established IT marketing strategies: they achieve a high reach, increase the conversion rate and thus protect the marketing investment.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bs5ue-403e075eabb20f61fa8e132c55f98c6f\">\n#top .hr.hr-invisible.av-bs5ue-403e075eabb20f61fa8e132c55f98c6f{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-bs5ue-403e075eabb20f61fa8e132c55f98c6f hr-invisible  avia-builder-el-16  el_after_av_textblock  el_before_av_progress '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k42lnump-d446238a74ae1e6932ab9b346025dd7e\">\n.avia-progress-bar-container.av-k42lnump-d446238a74ae1e6932ab9b346025dd7e .progress{\nheight:5px;\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-k42lnump-d446238a74ae1e6932ab9b346025dd7e\">\n#top .avia-progress-bar-container .avia-progress-bar.av-1uzti-e751e6476d1e544596fb46b9b4c5e47e .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-ejjry-831702f025b22f3b5908136afad658fb .bar{\nwidth:100%;\n}\n<\/style>\n<div  class='avia-progress-bar-container av-k42lnump-d446238a74ae1e6932ab9b346025dd7e av-flat-bar av-animated-bar av-small-bar avia_animate_when_almost_visible  avia-builder-el-17  el_after_av_hr  el_before_av_textblock '><div class='avia-progress-bar av-ejjry-831702f025b22f3b5908136afad658fb icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>OT industry (IIoT \/ manufacturing industry)<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k862vxgc-844658e3d410b05b5550d2a95c945d0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Product and solution, successful application: Everything that characterizes the manufacturing industry can be excellently depicted in video. Product videos showcase innovations in the best possible way, while solution videos explain the structure and function of complex systems. Finally, user videos show the sequence and success of the supported processes. What initially seemed abstract becomes concretely visible and often immediately understandable &#8211; and proof of functionality is provided at the same time. This makes it much easier to convince potential customers.<\/p>\n<p>But solutions and applications are not everything: in our society, whose development is increasingly driven by digitalization, there is a growing need for clarification and interpretation of the world.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k87eu85a-eb9d3f0cb3918a50ef620ded8b6cea84\">\n#top .hr.hr-invisible.av-k87eu85a-eb9d3f0cb3918a50ef620ded8b6cea84{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-k87eu85a-eb9d3f0cb3918a50ef620ded8b6cea84 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_progress '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k42lnump-d446238a74ae1e6932ab9b346025dd7e\">\n.avia-progress-bar-container.av-k42lnump-d446238a74ae1e6932ab9b346025dd7e .progress{\nheight:5px;\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-k42lnump-d446238a74ae1e6932ab9b346025dd7e\">\n#top .avia-progress-bar-container .avia-progress-bar.av-1uzti-e751e6476d1e544596fb46b9b4c5e47e .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-ejjry-831702f025b22f3b5908136afad658fb .bar{\nwidth:100%;\n}\n#top .avia-progress-bar-container .avia-progress-bar.av-ahy9i-d1c7f377fbbaeedd9a735de65ffbdd35 .bar{\nwidth:100%;\n}\n<\/style>\n<div  class='avia-progress-bar-container av-k42lnump-d446238a74ae1e6932ab9b346025dd7e av-flat-bar av-animated-bar av-small-bar avia_animate_when_almost_visible  avia-builder-el-20  el_after_av_hr  el_before_av_textblock '><div class='avia-progress-bar av-ahy9i-d1c7f377fbbaeedd9a735de65ffbdd35 icon-bar-no theme-color-bar theme-color-bar icon-bar-no'><div class=\"progressbar-title-wrap\"><div class='progressbar-icon'><span class='progressbar-char' aria-hidden='true' data-av_icon='' data-av_iconfont='entypo-fontello'><\/span><\/div><div class='progressbar-title'>Small SMEs and entrepreneurs<\/div><\/div><div class=\"progress\"><div class=\"bar-outer\"><div class='bar' data-progress='100'><\/div><\/div><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k862vxgc-844658e3d410b05b5550d2a95c945d0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Video marketing does not only play a role for large corporations and larger SMEs. Moving images are also an effective way for smaller SMEs and entrepreneurs to stand out from the competition and increase awareness of their own company. If the right video format is chosen, SMEs benefit from moving images in a variety of ways: even a short corporate video can successfully set you apart from the competition and arouse sympathy. An authentic recruiting video creates advantages in the battle for sought-after specialists. And regularly posting short videos on social media accounts enhances the company and its services and often significantly increases awareness.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-3068","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Addressing the right target group with video marketing<\/title>\n<meta name=\"description\" content=\"Video marketing promises a breath of fresh air: videos produced with pinpoint accuracy achieve high reach, conversion rates and marketing returns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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