{"id":3045,"date":"2020-03-24T14:56:26","date_gmt":"2020-03-24T13:56:26","guid":{"rendered":"https:\/\/www.rbt-tv.de\/why-video\/"},"modified":"2025-05-20T16:11:38","modified_gmt":"2025-05-20T14:11:38","slug":"why-video","status":"publish","type":"page","link":"https:\/\/www.rbt-tv.de\/en\/why-video\/","title":{"rendered":"Why video?"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k862ravv-821f8ec92c62e214a514fc9498f10a7c\">\n.avia-section.av-k862ravv-821f8ec92c62e214a514fc9498f10a7c{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.rbt-tv.de\/wp-content\/uploads\/2022\/03\/15-325x1030.jpg);\nbackground-position:0% 0%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='desktop'  class='avia-section av-k862ravv-821f8ec92c62e214a514fc9498f10a7c alternate_color avia-section-huge avia-no-border-styling  avia-builder-el-0  avia-builder-el-no-sibling  av-medium-hide av-small-hide av-mini-hide avia-full-contain avia-bg-style-fixed av-minimum-height av-minimum-height-100 av-height-100  container_wrap fullsize'  data-section-bg-repeat='contain' data-av_minimum_height_pc='100' data-av_min_height_opt='100'><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-3045'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qzmwj-2512cb7b15c4c823c2ba3f6f1ffb9661\">\n.flex_column.av-qzmwj-2512cb7b15c4c823c2ba3f6f1ffb9661{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-qzmwj-2512cb7b15c4c823c2ba3f6f1ffb9661 av_one_fifth  avia-builder-el-1  el_before_av_four_fifth  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nnxhn-0a44199b2ac6ea6d7c1c7c558513ebb7\">\n.flex_column.av-nnxhn-0a44199b2ac6ea6d7c1c7c558513ebb7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nnxhn-0a44199b2ac6ea6d7c1c7c558513ebb7 av_four_fifth  avia-builder-el-2  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kgrw3o25-b8131b7ee21f2335fa41f83b0b090378\">\n#top .av-special-heading.av-kgrw3o25-b8131b7ee21f2335fa41f83b0b090378{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-kgrw3o25-b8131b7ee21f2335fa41f83b0b090378 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-kgrw3o25-b8131b7ee21f2335fa41f83b0b090378 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-kgrw3o25-b8131b7ee21f2335fa41f83b0b090378 av-special-heading-h2 blockquote modern-quote  avia-builder-el-3  avia-builder-el-no-sibling '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >WHY VIDEO ?<\/h2><div class='av-subheading av-subheading_below'><p>USING VIDEO TO BENEFIT FROM THE CHANGE IN MEDIA CONSUMPTION.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='flex_column_table av-hjrkb-754473543496430f1dad7c661a43f126 sc-av_one_fifth av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hjrkb-754473543496430f1dad7c661a43f126\">\n.flex_column.av-hjrkb-754473543496430f1dad7c661a43f126{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-hjrkb-754473543496430f1dad7c661a43f126 av_one_fifth  avia-builder-el-4  el_after_av_four_fifth  el_before_av_two_fifth  first av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic av-rotateIn av-zero-column-padding  '     ><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6qc9v-44bbe18132988e27c8450fb218c6d10c\">\n.flex_column.av-6qc9v-44bbe18132988e27c8450fb218c6d10c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6qc9v-44bbe18132988e27c8450fb218c6d10c av_two_fifth  avia-builder-el-5  el_after_av_one_fifth  el_before_av_two_fifth  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k862vxgc-ed02a412cea0adcb6e3b562dfcb35f6a\">\n#top .av_textblock_section.av-k862vxgc-ed02a412cea0adcb6e3b562dfcb35f6a .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-k862vxgc-ed02a412cea0adcb6e3b562dfcb35f6a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p><strong>Videos are one of the most powerful communication tools &#8211; and they are becoming increasingly important. This is all the more true since personal appearances have become increasingly difficult due to the coronavirus crisis. The loss of trade fairs, training courses, public days and congresses can be effectively compensated for by videos. Livestreams and closed formats are driving external and internal communication forward. Anyone who uses video is visible and stays that way.<\/strong><\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hjrkb-cc73822d928f1a4780fe10e2cc60b006\">\n.flex_column.av-hjrkb-cc73822d928f1a4780fe10e2cc60b006{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-hjrkb-cc73822d928f1a4780fe10e2cc60b006 av_two_fifth  avia-builder-el-7  el_after_av_two_fifth  el_before_av_one_fifth  av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k87corf5-e7fffff315352e6bf83b6cd06b909673\">\n#top .av-rotator-container.av-k87corf5-e7fffff315352e6bf83b6cd06b909673{\ntext-align:left;\n}\n#top #wrap_all .av-rotator-container.av-k87corf5-e7fffff315352e6bf83b6cd06b909673 .av-rotator-container-inner{\nfont-size:30px;\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-k87corf5-e7fffff315352e6bf83b6cd06b909673\">\n#top .av-rotator-container .av-rotator-text-single.av-kwe5n-3dad94e70cb3d56494fac49284b00f07{\ncolor:#eb641a;\n}\n#top .av-rotator-container .av-rotator-text-single.av-d7hsj-a469aa088cb401ec8a1969eb97cb244f{\ncolor:#eb641a;\n}\n<\/style>\n<div  class='av-rotator-container av-rotation-container-left av-k87corf5-e7fffff315352e6bf83b6cd06b909673  avia-builder-el-8  avia-builder-el-no-sibling  av-typewriter' data-interval='5' data-animation='typewriter'><h1 class='av-rotator-container-inner'>THE CHANGE IN MEDIA<br \/>\nCONSUMPTION<span class='av-rotator-text av-rotator-multiline-off'>\n<span class='av-rotator-text-single av-kwe5n-3dad94e70cb3d56494fac49284b00f07 av-rotator-text-single-1' >FOR THEMSELVES.<\/span>\n<span class='av-rotator-text-single av-d7hsj-a469aa088cb401ec8a1969eb97cb244f av-rotator-text-single-2' >FOR THEMSELVES.<\/span>\n<\/span><\/h1><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6qc9v-164525f62bf207d4847c68a7a85a8fed\">\n.flex_column.av-6qc9v-164525f62bf207d4847c68a7a85a8fed{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6qc9v-164525f62bf207d4847c68a7a85a8fed av_one_fifth  avia-builder-el-9  el_after_av_two_fifth  el_before_av_four_fifth  verticaltxt first av-break-at-tablet flex_column_div av-zero-column-padding  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6qc9v-44bbe18132988e27c8450fb218c6d10c\">\n.flex_column.av-6qc9v-44bbe18132988e27c8450fb218c6d10c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-6qc9v-44bbe18132988e27c8450fb218c6d10c av_four_fifth  avia-builder-el-10  el_after_av_one_fifth  avia-builder-el-last  av-break-at-tablet flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k862vxgc-0eba376fa72c37f6168dfd46e6d04e1c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>The use of video formats also accommodates the change in media consumption. As of today, the video platform YouTube is already the second largest search engine in the world &#8211; and it is not just digital natives who are to thank for this. Anyone looking for information on products, applications, people or companies is increasingly looking for videos first &#8211; and they should find them. In other words, anyone who is not here is non-existent for many. The success of videos is no coincidence: they combine information directly with emotion like no other format. Moving images generate a high level of attention. Well made, they inspire and engage their viewers. They help to build trust, convince skeptics and convert prospects into customers. They increase traffic and dwell time on websites, support SEO optimization and can be easily distributed via all digital channels. <strong>This makes communication highly efficient &#8211; whether it is about strategies and visions, products and solutions or the recruitment of specialists. Budget spent on videos is money well spent. And the best thing is: the possibilities for implementation are almost unlimited.<\/strong><\/p>\n<\/div><\/section><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"class_list":["post-3045","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video as a powerful communication medium for companies<\/title>\n<meta name=\"description\" content=\"The success of video is no coincidence: moving images combine information content and emotion like no other format.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbt-tv.de\/en\/why-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video as a powerful communication medium for companies\" \/>\n<meta property=\"og:description\" content=\"The success of video is no coincidence: moving images combine information content and emotion like no other format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbt-tv.de\/en\/why-video\/\" \/>\n<meta property=\"og:site_name\" content=\"RBT TV\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T14:11:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rbt-tv.de\/en\/why-video\/\",\"url\":\"https:\/\/www.rbt-tv.de\/en\/why-video\/\",\"name\":\"Video as a powerful communication medium for companies\",\"isPartOf\":{\"@id\":\"https:\/\/www.rbt-tv.de\/en\/#website\"},\"datePublished\":\"2020-03-24T13:56:26+00:00\",\"dateModified\":\"2025-05-20T14:11:38+00:00\",\"description\":\"The success of video is no coincidence: moving images combine information content and emotion like no other format.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rbt-tv.de\/en\/why-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rbt-tv.de\/en\/why-video\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rbt-tv.de\/en\/why-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.rbt-tv.de\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why video?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rbt-tv.de\/en\/#website\",\"url\":\"https:\/\/www.rbt-tv.de\/en\/\",\"name\":\"RBT TV\",\"description\":\"Bewegtbild bewegt\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rbt-tv.de\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Video as a powerful communication medium for companies","description":"The success of video is no coincidence: moving images combine information content and emotion like no other format.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbt-tv.de\/en\/why-video\/","og_locale":"en_US","og_type":"article","og_title":"Video as a powerful communication medium for companies","og_description":"The success of video is no coincidence: moving images combine information content and emotion like no other format.","og_url":"https:\/\/www.rbt-tv.de\/en\/why-video\/","og_site_name":"RBT TV","article_modified_time":"2025-05-20T14:11:38+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rbt-tv.de\/en\/why-video\/","url":"https:\/\/www.rbt-tv.de\/en\/why-video\/","name":"Video as a powerful communication medium for companies","isPartOf":{"@id":"https:\/\/www.rbt-tv.de\/en\/#website"},"datePublished":"2020-03-24T13:56:26+00:00","dateModified":"2025-05-20T14:11:38+00:00","description":"The success of video is no coincidence: moving images combine information content and emotion like no other format.","breadcrumb":{"@id":"https:\/\/www.rbt-tv.de\/en\/why-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbt-tv.de\/en\/why-video\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbt-tv.de\/en\/why-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.rbt-tv.de\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Why video?"}]},{"@type":"WebSite","@id":"https:\/\/www.rbt-tv.de\/en\/#website","url":"https:\/\/www.rbt-tv.de\/en\/","name":"RBT TV","description":"Bewegtbild bewegt","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbt-tv.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.rbt-tv.de\/en\/wp-json\/wp\/v2\/pages\/3045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbt-tv.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rbt-tv.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rbt-tv.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rbt-tv.de\/en\/wp-json\/wp\/v2\/comments?post=3045"}],"version-history":[{"count":5,"href":"https:\/\/www.rbt-tv.de\/en\/wp-json\/wp\/v2\/pages\/3045\/revisions"}],"predecessor-version":[{"id":3359,"href":"https:\/\/www.rbt-tv.de\/en\/wp-json\/wp\/v2\/pages\/3045\/revisions\/3359"}],"wp:attachment":[{"href":"https:\/\/www.rbt-tv.de\/en\/wp-json\/wp\/v2\/media?parent=3045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}